Connected TV, white-labelledFor agencies
You keep the client. We stay silent.
Your agency sells streaming TV. We plan it, buy it and run it under your name, and hand you the report. Your name is on the deck. Ours is nowhere your client can see it.
- IThe client, the pricing and the credit stay with you.
- IIWe sign your NDA and non-solicit before anything else.
- IIIWe never contact your clients. Not once.
Article I
What stays yours. What becomes ours.
You keep
- 01The client relationship
- 02The strategy, and how it is framed
- 03Your pricing to the client
- 04Creative direction
- 05The landing pages and the CRM
- 06The story in the quarterly review
Your name is on the deck and on the report your client reads.
We run
- 01Access to the streaming inventory
- 02Trafficking the campaign
- 03Frequency caps and dayparting
- 04Household targeting
- 05The TV and audio mix
- 06Mid-flight optimisation
- 07The raw performance file, handed to you
The work nobody thanks you for, done by people who do it all day.
Article II
How visible we are is your call.
In the backgroundThe default
Your client never hears our name. You present the plan, you send the report, you take the credit.
On the call, as yoursWhen you want backup
We join client calls as your Connected TV specialist and write from your agency’s own email addresses.
Named, as your partnerRarely chosen
We are introduced as your partner. A small “powered by” line is available. Most agencies decline it.
Article III
The fine print, in large print.
- $2,500 to $5,000 a month
- In media, for a single-market test that is not a science project. A tight Twin Cities geography works at the low end. Statewide, or more than one market, needs more.
- Live in days
- A plan in days, not a six-week platform onboarding. Neither you nor your client ever has to learn a buying platform.
- Ninety days, not two weeks
- Television needs a runway. Month one builds frequency, and we do not judge leads on it. We will tell your client the same before they ask.
- Not for everyone
- If you already run $50,000 a month through your own seats with a dedicated programmatic buyer, run it yourself. We would say so on the first call.
Article IV
They look bigger without adding headcount.
A mid-size full-service shop, strong in traditional and digital, kept losing pitches the moment streaming TV came up. We ran Connected TV and audio under their brand for a regional home-services book. They sold it. We ran it.
Ninety days in they had completion rates in the mid-90s and site lift they could put next to search, and they stopped introducing a third vendor on every pitch. They added two more clients on the same setup, because the first one did not blow up their operations.
A partner’s story, told without names. That is the arrangement.
Article V
Where your client’s ad plays.
Thirty seconds, full screen, on the biggest screen in the house, between the shows their customers already stream. Only in the homes and zip codes the plan names.
- Hulu
- Disney+ and ESPN
- Paramount+
- Peacock
- The Roku Channel
- Tubi
- Pluto TV
- YouTube on TV screens
With podcasts and streaming radio alongside. We buy across premium and free streaming. Nobody honest says they own Hulu.
Signed, your agency.
The first line of the agreement is yours. We are the part nobody reads.